`Ek Main Aur Ekk Tu` going steady at box office

`Ek Main Aur Ekk Tu` going steady at box office
Tuesday, February 14, 2012 12:31 IST
By Santa Banta News Network
The Imran Khan-Kareena Kapoor rom-com picked up the tempo over the weekend after registering dull numbers on its opening day.

Though the film didn't register great opening numbers, Ek Main Aur Ekk Tu did very well on Saturday-Sunday to make the numbers required. The tradesmiths are sure it's a plus movie and are hopeful about it faring well during the second weekend too.

Recalling the below average opening numbers at Rs 5.25 crore India net, trade analyst Komal Nahta says, "The general perception on Friday was that it wasn't possible for the film to do well.

However, the collections picked up by 40 per cent on Saturday and another 10 per cent on Sunday. No wonder the numbers went up to Rs 7.5 crore on Saturday and Rs 8.5 crore on Sunday."

It is learnt that producer Karan Johar who spent Rs 36 crore on the Imran Khan-Kareena Kapoor rom-com has already recovered 60 per cent about Rs 21 crore from the rights for satellite, music and home video.

However, the movie hasn't registered as decent numbers in smaller towns and single screens. Delhi-based distributor Sanjay Ghai attributes it to the makers targetting the youth in urban India as their audience.

"Unlike the multiplex audience that has liked the movie, people in the single screens aren't getting it. The collections are just about average in the single screens," he points out.

Ghai points out, "Bombay, Delhi-UP, Punjab and Mysore are the territories that are getting the largest audience."

On the other hand, Hollywood films aren't having a great run at present. According to a multiplex head honcho, despite good reviews, Steven Spielberg's Oscar nominated film, War Horse didn't register good figures.

The trade is certain that the upcoming release, Ek Deewana Tha won't affect EMAET's second weekend in the theatres. "There's just no distinct buzz about it," they conclude.
Shraddha Kapoor Reveals the Reason Behind Her Reduced Social Media Activity!

Bollywood actress Shraddha Kapoor has finally opened up about why she has been less active on social media

Wednesday, January 22, 2025
Nandamuri Balakrishna's 'Daaku Maharaaj' Hindi Release Date Announced!

After conquering Tollywood, Daaku Maharaaj is now set to make a grand entry into the Hindi-speaking market

Wednesday, January 22, 2025
Farhan Akhtar Hints at 'Zindagi Na Milegi Dobara 2' to Sister Zoya Akhtar!

Bollywood multi-hyphenate Farhan Akhtar is eager for his filmmaker sister Zoya Akhtar to consider

Wednesday, January 22, 2025
Sooraj Pancholi, Suniel Shetty, and Vivek Oberoi Unite for 'Kesari Veer: Legend Of Somnath'!

The much-anticipated biopic Kesari Veer: Legend Of Somnath is officially in the works, featuring Sooraj

Wednesday, January 22, 2025
Priyanka Chopra Seeks Blessings at Chilkur Balaji Temple!

Bollywood superstar Priyanka Chopra is in India for a short visit and recently took blessings at the Chilkur

Wednesday, January 22, 2025
ADVERTISEMENT
ADVERTISEMENT